No one decided who it's for.
So guests, topics, and titles drift, and the right listener never finds it.
FREE CHECKLIST FOR FOUNDERS
Decide these before you record episode 1.
The Podcast Launch Checklist: 42 decisions, in order, that set up a founder's podcast to create conversations, not only episodes.
972+episodes produced across five B2B shows
WHY THIS EXISTS
Most founders think launching the podcast is the hard part. It isn't.
The hard part is everything nobody decided before the first recording. When the episode is treated as the finish line, the show produces audio, not opportunities.
No next step for the listener.
Good episodes end, and nothing happens. No call, no reply, no conversation.
Nothing happens after it airs.
One recording could feed a month of posts and clips. Without a plan, it feeds one upload.
WHAT'S INSIDE
Eight sections. Strategy before production.
Each section is a short list of decisions to write down with your team, in the order they depend on each other. It ends with a five-point launch-readiness check.
0 of 42 decisions
Purpose
The one business outcome the show serves, and what a "win" looks like in conversations, not downloads.
Guests
Your guest list is a relationship list: who to invite, the invite itself, prep, permissions, and follow-up.
Format
Interview or solo, runtime, a cadence you can keep for six months, and episodes in the bank before launch.
Show identity
A name, description, cover art, and trailer built to be found by the right listener.
Recording setup
The room, the mics, separate tracks, and the backup that saves an episode.
Production & publishing
How to title episodes for YouTube versus Apple and Spotify, and keep the facts identical on every platform.
Repurposing
Build once. Repurpose everywhere. What every episode becomes, with a call to action in each asset.
Launch & the first 90 days
How to launch, who to tell directly, and which numbers to check at day 90.
Who it's for, honestly.
Useful if you're
- A founder, executive, or consultant planning a podcast in the next few months
- Running a show that publishes but hasn't produced a meeting yet
- Thinking of a podcast as a way to build relationships, not a following.
Probably not for you if
- You want a gear guide or editing tutorial; this is about decisions
- The goal is to go viral
- You're looking for the cheapest way to publish audio.
FROM GET THE HI
Built from the work, not from theory.
Get the Hi builds podcast-led growth systems for founders and executives: strategy, production, distribution, and the content engine that turns each episode into posts, articles, and short video. This checklist covers the decisions we'd want settled before any founder's first recording.
FREE · 7-PAGE PDF
Start with the decisions. The episodes get easier.
Get the checklist now, and work through section 01 before you book your first guest.